g2alpha: Strategy, Technology, Resilience

With experience from serving in defence, the public sector, the corporate world and scaling businesses

We can help you re-focus your strategy, and provide at-the-elbow support.

Lead turn the challenge, or call for additional support when required. https://www.linkedin.com/in/andychallen/

Our story in a few words

Maximum Performance to Sustained Outcomes

g2alpha brings a wealth of experience from military, corporate, small, medium enterprises, public sector, and teaching & training environments. We help clients achieve maximum performance when it counts, converting to sustained performance for long-term wins and benefits. Performance is measured by results, but how do you overcome challenges created by events, resources and surroundings?

Our real-world knowledge and hands-on experience helps organisations, leaders, and team members prepare for success, support delivery, and respond to incidents and crisis.

Andy has always maintained a passion for technology in the aviation and defence sector, working with UK Government departments, large primes, and smaller technology companies to bring capability to the end user. This has included capability requirements management, strategic sales campaigning, leading bids, presenting options to Government Ministers, and bringing expertise to discussion panels, workshops and wargames.

Andy spent nearly 4 years working in one of the Big Four, initially as a Chief of Staff, then as a member of the Resilience and Crisis Management team, helping clients from a range of industry sectors prepare for, respond to, and recover from, serious incidents and crisis.


His early career was dominated by 24 years in the Royal Air Force as a pilot, instructor, supervisor and examiner. He operated fast jet aircraft in operational and training environments.

His experience also included leading specialist teams as small as 2 people, to large cross-functional teams of 500 to 2000 people.

His insight to operating under extreme pressure in difficult conditions is shaped by personal experience, and through helping individuals and organisations.

His support has proven extremely valuable in business and industry.

Company Number 16776747 VAT Registration 524 0922 15

g2alpha Ltd
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.